MaineToday.com | Kid Tracks: Marketing to geocachers

Kid Tracks
The Almeida family has moved to Raising Maine. They still will be exploring Maine's outdoors, creating crafty projects and casting chickens in homemade videos. But you will see it all in their new blog.

« Previous Entry | Following Entry »

Blog Index

July 28, 2006

Marketing to geocachers

A press release caught my eye today about a new poison ivy protection lotion being marketed to geocachers.

buji TM is a lotion that offers protection against urushiol, the oil found in poison ivy/oak. The company makes two products, one is a pre-contact lotion, the other is a wash to use if you've already been exposed. Oh, and the pre-contact stuff has an SPF 20 sunscreen too.

Now what I found really amusing is that they didn't use the usual "outdoor enthusiasts" in the press release or say... "hikers." Nope. It "protects geocachers."

My family had a run in with poison ivy while geocaching last summer so I guess maybe there really is something to the marketing spin.

What I don't know is if I should be insulted that the buji TM people know I don't always pay careful attention to where I'm going while looking for a geocache and need their product. Or maybe I should be happy that they do and have something to help me?

It's a toss up.

Posted by Wendy Almeida at 07:54 PM

E-mail this entry to a friend

Comments

Well, you know, when one is geocaching, watching the foliage isn't always the number one priority ;).

Posted by Wendy
July 28, 2006 11:17 PM

You know, that's really funny. =) I got an e-mail from the buji people asking if I'd help promote their product for letterboxing (I run the atlasquest.com website). I'm not really into supporting products I don't use (even if they are offering to pay for it!) and never followed up with it. But I find it interesting that the geocaching website was willing to run with it. Very interesting..... =)

Posted by Ryan Carpenter
July 31, 2006 03:31 PM