All For One Pass. Ski More. Pay Less.

So says the mail I got from ASC yesterday.

Uh, not by my calculations, folks.

Looks like my Bronze pass will be going up for the third season in a row. From $299 to $349 and now to $365.

And I'm not sure I appreciate the cutely tagged "Time sensitive renewal information for current passholders" on the envelope. "Pass quantities reduced. Act by May 2."

Buy by May 2 or face a $100 increase or the possibility of not getting one at all.

Sounds a bit threatening.

An interesting marketing tack after a winter that never really happened.

Yes, the skiing's being pretty good considering what the mountains have had to work with.

But I'd have thought next season's deal might be sweetened some.

Instead, I get "buy now or else."

Funny thing is they know I'm gonna buy. And you too.

So, in another five years is it going to creep up to $500 or $750 for a pass?

Note to ASC: We love you guys, you run a good shop, but please give us a break and hold the line on the pass prices for awhile. And we'll reward you with plenty of sold passes and skier days and dollars spent at the mountains. Deal?